Tesco planning same-day delivery as it battles rivals

Move would see the UK's biggest online grocer competing with Ocado and Asda

Tesco is preparing to offer same-day delivery for online groceries as it fights to shore up its struggling UK business and take on rival services by Waitrose, Morrisons and Asda.

The move would see the UK's biggest online grocer competing with Ocado, the company which delivers Waitrose groceries and is set to offer the same service for Morrisons shoppers in Warwickshire early next year. Bigger rival Asda is also planning to introduce same-day grocery deliveries next year.

Tesco is already trialling same-day deliveries of food in Mansfield, Nottinghamshire, under which shoppers can order goods by midday for delivery by 6pm. Simon Belsham, managing director of grocery home shopping, said: "The trial is working successfully and we are looking to roll that out further."

The news emerged as Tesco opened a 120,000 sq ft centre near Erith, south east London, its sixth dedicated online distribution centre for food. The supermarket uses the "dark stores" – so called because they are not open to the public – in addition to picking groceries for online shoppers from 300 stores. Belsham said Tesco, which controls 47.5% of all online grocery sales in the UK, needed to build capacity because online sales were growing faster in London than elsewhere.

Tesco continues to increase market share online, despite losing ground in its stores. A flurry of notes from City analysts earlier this week suggested the supermarket was set to reveal another set of poor underlying sales next week, putting pressure on boss Phil Clarke, who is trying to turn the business around.

The Erith centre, which will be able to process up to 4,000 orders a day when it is running at full capacity, uses hi-tech warehouse technology to enable it to offer 30,000 different items, 50% more than the average store and 16% more than the five other dark stores.

Belsham said that would allow Tesco to offer more specialist ethnic foods and upmarket lines helping it to appeal to a broader range of shoppers in London.

Meanwhile Tesco is also piloting a collection service at its small Express stores for groceries ordered online. The service is run out of a Tesco delivery van parked behind stores in Datchet and Harrow. Belsham said that combining stores and online services was an important part of Tesco's future.

Article Source : http://www.guardian.co.uk
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