Retailers push up discounts in last-minute Christmas sales

High Street chains including M&S, Gap and Debenhams cut prices by up to 75% in battle for shoppers' wallets

Retailers have increased their discounts this week, with nearly three-quarters holding sales or promotions in a last-ditch attempt to attract shoppers.

The average discounts rose to 46% compared with 42% last week and 44% in the same week last year, according to the accountancy firm PwC. Of the 100 high-street retailers it monitors, 72% were advertising sales or promotions of some kind.

Marks & Spencer this week introduced 30% reductions on its knitwear as well as beauty items, nightwear and Per Una clothing. It has launched such pre-Christmas deals before, but this year's event will increase speculation that the retailer is failing to turn around it poor performance in its clothing division, a key part of chief executive Marc Bolland's plan.

Gap extended its discounts to up to 60% from 50% earlier in the week as the clothing chains do battle with hi-tech gadgets, such as tablet computers, for a share of shoppers' Christmas budgets.

Among others, Debenhams has a half-price sale on, Austin Reed is offering up to 60% off some clothing and House of Fraser has cut prices by as much as 75%. Argos has launched a half-price toy sale.

Mild winter weather and a general squeeze on disposable incomes is making trading particularly difficult for fashion stores despite more positive news on the economy.

Mark Hudson, head of the retail and consumer team at PwC, said: "As we all get ready for that frantic last weekend of shopping before the big day, it appears that despite much more positive economic news, the level of discounting seems broadly in line with last year, proving that promotions are still a key weapon to drive footfall."

He said he expected to see further sale activity this weekend. People are expected to spend £12bn on last-minute shopping from Friday to Monday night, but the late run into Christmas means that sales may well be lost. With quarterly rent day for retailers due on Christmas Eve, it is feared that at least some struggling retailers may not make it into the new year.

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HMRC confirms Google investigation during committee hearing

Officials are examining whistleblower's evidence but what effect, if any, it will have on firm's tax structuring remains unclear

Top HMRC officials effectively confirmed they were investigating the UK tax affairs of Google on Monday, giving evidence to the indomitable Margaret Hodge and her public accounts committee. Away from the Palace of Westminster, meanwhile, Google privately confirmed to the Guardian that an HMRC review of its intra-company dealings between operations in the UK, where many sales staff are employed, and Ireland, where UK sales are booked, was ongoing. In fact, it has been ongoing since at least 2010, or 2009 according to the recollection of Google's northern European boss Matt Brittin.

Not only is the investigation still live, but HMRC bosses on Monday confirmed their inquiries had been assisted by piles of documents received, via Hodge and her committee, from an ex-Google staffer turned whistleblower. "We have taken evidence from him and we took it very seriously," said Jim Harra, HMRC head of business tax. Without referring directly to Google, he added: "We always act upon it if there is evidence of non-compliance."

Harra's tone was in contrast to previous commentary from HMRC chief executive Lin Homer, who was unable to appear before MPs. At a hearing in May, however, she had bristled at suggestions from Hodge that the MPs were better able to get to the truth of Google's tax affairs than HMRC. "We see – but sometimes understand more fully – some of the issues that to the general public can look surprising," she told MPs through gritted teeth in May. "That is probably why some of what appears in public, while being known to us, may not lead to the same results that you would expect it to."

On Monday night, Google was still insisting privately that there was nothing in the whistleblower's evidence to suggest the search firm had underpaid UK tax.

Meanwhile, HMRC have clearly decided they want to be seen to be using this new information – but it remains to be seen if it can really help torpedo Google's tax structuring. Don't hold your breath.

Article Source : http://www.guardian.co.uk
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